Majority Audio
Industrial Design | Brand Identity | UX / UI | Graphic Design | 3D Visualisation & Video
Majority Audio is a consumer audio company based in Cambridge, UK. They are an e-commerce business that home audio equipment like Soundbars, DAB radios, and headphones on marketplaces like Amazon, eBay, and high street retailers.
The Role
Industrial & Graphic Design Lead
Joining Majority Audio as their Industrial and Graphic designer, I was responsible for enhancing and accelerating brand identity, and online presence, and developing their product portfolio. This involved working with a range of teams from social media and marketing to commercial and branding, as well as developing and designing new product ranges.
3D Visualisation
Software used: Solidworks, Keyshot, Adobe Suite (After Effects & Premiere Pro)
3D visualisation was used across Majority's e-commerce platforms (Amazon and its Website), social media and for online retailers to enhance and promote the brand. Rather than just being a radio and speaker company. I focused on creating lifestyle and abstract imagery to make the products stand out and relatable. This resulted in buy-in from retailers to start stocking this on their website and recognised by tech reviewers. All of this helped to increase conversion and brand awareness.
Photography & Video Editing
Along with 3D rendering images and video I also took part in the creation of photo and video shoots to promote the product ranges. Working with third-party filmmakers.
Packaging Design & Sustainability
Sustainability was an important part for the progression of the brand. As Majority are reliant on e-commerce platforms and overseas manufacturing it was vital to improve the companies image and carbon footprint. Below are concept visuals of packaging eliminating the need for plastic and foam inserts, glue binding and laminating.
This minimalist, transparent and eco approach would help to elevate the brand enabling it to compete with some of the bigger names in the market.
Graphics, Branding & Web
Working alongside web developers, I was involved in the refresh and modernisation of the website, enabling it to be more user friendly and engaging to existing and potential customers. As well as allowing purchasing and interaction through the site. This was done through new imagery, improving callouts and taking the updated brand guidelines and implementing it across the site.
